Leadership Team

Our organization is driven by three fundamental commitments to our clients: 


To have a genuine and enthusiastic
interest in the critical issues of our clients.


To be the most responsive
company in the business.


To deliver innovative solutions that
consistently exceed our client’s expectations.

Lyle Griffin President

Lyle Griffin

With more than 25 years experience in software product development, Mr. Griffin has held leadership positions in a variety of early-stage technology ventures. As lead developer and later Vice President of Software Development for Micrografx, Mr. Griffin was instrumental in developing several of the first retail software products for Microsoft Windows and was recognized in 1994 by Microsoft founder Bill Gates as a Windows Pioneer. Mr. Griffin first worked on utilizing the Internet for the marketing of financial services as CTO of Lifeweb, leading a team developing a web-based agency management system. Later, as Director of Software Development for SelectQuote, one of the largest marketers of individual term life insurance in the U. S., Mr. Griffin led the team that developed the company’s first e-commerce presence. As co-founder of Selerix, Mr. Griffin has overseen development of one of the most comprehensive solutions for benefit enrollment and worksite marketing. Mr. Griffin received his Bachelor of Science degree in Computer Science from Rochester Institute of Technology in 1984.

Pavel Peker Chief Technology Officer

Pavel Peker
Chief Technology Officer || Competitive Marksman

Mr. Peker has worked on the development of scalable systems for financial services for over 12 years. As a key member of the development team for Zebu/ SelectTech, Mr. Peker designed and implemented QuickView, a distributed system for tracking pending application information for brokers, carriers, and service providers. At SelectQuote, Mr. Peker was an architect and lead developer of several key systems, including SelectQuote’s advanced quotation system and SelectQuote.com. Since co-founding Selerix, Mr. Peker has led all aspects of architecture, design, and implementation of the systems developed by the company. Mr. Peker received his Masters degree in Computer Science from the State University of Belarus in 1995.

Chris McCoy Chief Financial Officer

Chris McCoy
Chief Financial Officer || Card Shark

Mr. McCoy joined Selerix in December 2018 and comes to the company with more than 23 years’ experience in financial leadership positions in a variety of early-stage technology ventures. Following eight years as a Naval Aviator, Mr. McCoy was instrumental in launching two industries, including the broadband fixed wireless industry with SpectraPoint and then launched a new wireless equipment and infrastructure company in the In-Building Wireless space (InnerWireless) raising nearly $100 million in financing and taking the company from $0 to over $44 Million in annual revenue. In his 15 year tenure with InnerWireless Mr. McCoy held roles as SVP Corporate Development, CFO, CEO and General Manager (after the Sale of the company to BlackBox Network Services). Mr. McCoy received his Bachelor of Science degree in Computer Science from the University of California, Santa Barbara in 1986 and his Masters of Business Administration for the University of West Florida in 1995.

Craig Stephens Chief Revenue Officer

Craig Stephens
Chief Revenue Officer || Ironman Athlete

Mr. Stephens joined Selerix in September 2007 and comes to the company with over 20 years of experience from the health care industry. Prior to joining Selerix, Mr. Stephens spent 11 years with Express Scripts, a leading pharmacy benefit management company. As Regional Sales Director in the West Region for Express Scripts, Mr. Stephens’ responsibilities included new business development with third-party administrators, brokers, and consultants within a 4-state region. As Regional Vice President of Sales for CuraScript, an Express Scripts specialty pharmacy, Mr. Stephens oversaw sales and new business development for Express Scripts commercial clients. Prior to joining Express Scripts, Craig helped establish two early-stage home health companies in the Dallas area. Craig earned his Bachelor of Science in Accounting from Northeastern State University in Tahlequah, Oklahoma in 1985.

Ruthie Gray Vice President of Product Management

Ruthie Gray
VP of Product Management || Disney Fanatic

Ms. Gray joined Selerix in 2009 first as an Implementation Specialist and then as a senior team leader in the Professional Services department. In early 2012 Ms. Gray began a training initiative at Selerix which resulted in both on-line and on-site training offerings. In her current role she has oversight of Voluntary Product Development, Systems Integration, Training/Curriculum, as well as the direction of software releases, both Hotfixes and scheduled releases. Prior to joining Selerix she worked as an applications developer for Electronic Data Systems and Landmark Graphics, a subsidiary of Halliburton. Ms. Gray received her Bachelor of Arts degree in Psychology from the University of Texas at Austin in 1993.

Paula Kapavik Vice President of Service Operations

Paula Kapavik
VP of Service Operations || Travel Enthusiast

Ms. Kapavik joined Selerix in July 2015 and comes to the company with over 30 years of experience in the insurance business. Prior to joining Selerix, Ms. Kapavik spent 31 years at Texas Life Insurance Company, in a career that encompassed finance, sales, and operations. As Vice President of Sales Operations, Ms. Kapavik’s responsibilities included case implementation, customer retention, new business, and sales relations. Prior to that position, she was the National Sales Director recruiting and working with brokers and enrollment companies across the U.S. Ms. Kapavik received her Bachelor of Business Administration in Management from The University of Texas at Arlington.

Jasper Purvis Vice President of Business Development

Jasper joined Selerix in October 2021, as the VP of Business Development.  Prior to joining Selerix, Jasper began his career in sales in the Financial Service’s industry over 20 years ago.  He started as a sales representative helping educators save for retirement.   After 3 years he then worked as an Account Executive building and implementing voluntary benefit plans for school districts.  During those 12 years is when Jasper started working more closely with technology tools to help his clients achieve their goals.  He really enjoyed being able to deliver results faster and more efficiently to his customers.  Jasper then went to a large Financial Services company to help implement a new benefits enrollment system.  Rising quickly Jasper became part of the executive team as the Chief Technology Strategy Officer having the IT and 6 other large departments under his leadership.  After leaving the financial services industry, Jasper joined an IT Strategy Consulting firm.   Jasper was the SVP of Consulting and handled many clients in different industries.  His focus was on business strategy for growth utilizing technology.  Jasper received his Bachelor of Arts from The University of Texas in Austin in 1998.

Viachaslau Shauliuk Vice President of Engineering

Viachaslau Shauliuk
VP of Engineering

Mr. Shauliuk joined Selerix in 2009 as a Senior Software Engineer. By 2014, he became a key member of the software engineering team and transitioned into the role of Software Architect – responsible for architecture, design and implementation of major system components. In 2015, he took the role of Director of Engineering managing and leading software engineers and quality assurance staff within the engineering department. Prior to joining Selerix, Mr. Shauliuk worked as Senior Software Engineer for ITBelcom leading a team of developers and providing software development outsourcing services to companies including Selerix. Mr. Shauliuk earned his Master’s degree in Computer Science from Belarusian State University.

Kristen Vinson Assistant Vice President, Service Operations

Kristen Vinson
AVP Service Operations || Family. Coffee. Fall.

Ms. Vinson joined Selerix as an Implementation Manager in 2008. She then transitioned into a Team Leader position in the Client Services department. In May 2014, Ms. Vinson opened our first satellite office in Columbia, South Carolina and has continued to expand our east coast team. As Director of Client Services, Ms. Vinson’s responsibilities include oversight of Client Advocates and Solutions Consultants, monitoring case implementations, testing, and training. Prior to joining Selerix, Ms. Vinson was a Case Manager for Ward Services, an enrollment firm that utilizes the Selerix platform. Ms. Vinson received her Bachelor of Arts degree in Public Relations from the State University of New York College at Oswego.

Joe Reynolds Director of Support Services

Joe Reynolds
Director of Support Services || Musician

A software development veteran with over 26 years managing software quality assurance and technical support teams for Micrografx, Grass Valley Group, Intuit, Texas Instruments, Sabre, Travelocity, Epsilon and Selerix. Joe has been with Selerix for 5 years, as an Account Manager for one of the major licensee customers, then as Director of Licensee Support. Mr. Reynolds has Bachelor of Music Education from East Texas State and earned his Master’s degree in Music Performance from the University of Miami.